Every lead answered in seconds. Every follow-up made. Every call picked up.
Coast texts your leads back, makes the follow-up calls, and answers the phone when nobody can grab it — whether it's the store line or a rep's own line ringing. Your reps see every word.
Most buyers decide within days.
Those days are the whole game.
The lot that answers first — and keeps showing up those first three days — usually wins the deal. Here's the research, and here's what Coast does about it.
None of this is a knock on your people. It's math:
of new dealership leads come in after hours — nights and weekends, when no one is on the floor to answer.
Source: McKinsey & Companyof buyers who end up buying do it within three days of reaching out.
Source: Foureyesof buyers purchase from the first dealer to respond.
Source: NADA, 2025calls to a dealership never gets answered.
Source: DaveAI, study of about 600 dealershipsIndependent industry research. Every number carries its source.
Three customers walk in at once, the phone's ringing, and the newest lead waits until closing. Every lot knows that afternoon. The big stores fix it with a room full of people who do nothing but follow up, all day, every day.
"It" has a name. This is Oliver.
Oliver is the AI inside Coast — the one answering the texts, making the calls, and picking up the phone when nobody can grab it. He works as part of your team, under your rep’s name and number, on the Playbook’s schedule.
Every conversation lives on the lead’s timeline — and Oliver keeps your rep in the loop by text: a heads-up when a customer writes in, a summary the moment a call ends.
No phone tree to fight through. A caller who asks for someone gets your rep, live. A texter talking real money gets a human’s answer. Your customer never ends up haggling with a robot.
Ask him and he’ll tell you straight: he’s an AI. Honest with your customers, always.
Most AI tools are a bolt-on — they don't know the car, the price, or what was said last week. Oliver lives inside the CRM. He reads your actual lot, writes to the same timeline your reps see, and follows the plan instead of winging it. Built in, not bolted on.
Watch him work a single lead.
This is the Playbook — the schedule every lead runs the second it lands, on every plan. Pick the lead:
The lead lands. Oliver answers.
A customer asks about your Camry at 11pm. Oliver texts back in seconds — real price, real miles, from your live inventory — and asks when they’d like to come see it.
Come morning, the calls start
Three call attempts and multiple texts the first day — calls at a decent hour, and every text under your rep’s own name and number. Oliver talks like a person. Customers can interrupt and jump around — he keeps up, and he books the appointment while they’re still on the line.
The window where deals are won
Seven calls and eight texts across the first ten days, spread out so it feels like a salesperson following up, not a machine pinging them.
Oliver hands it to your rep
One reply, one answered call, and the Playbook stands down. Your rep gets the summary with the next step already set — plus the whole thread, every call recorded and transcribed. A warm conversation, not a stale lead list.
The long haul — a full year of it
After the early sprint, every lead keeps getting a monthly text for a full year from the day they came in — and every one carries something real: a price drop, a similar car that just landed, a payment number. Never "just checking in." It ends exactly three ways: they buy, they say stop, or the year is up. Nobody follows up for a full year on their own. Now your store does.
Every call has a plan.
Every plan comes with a store number. When it rings, every phone on your team rings with it — and when the caller is a customer you already know, their rep's phone rings first. Nobody picks up? Oliver answers by the end of the second ring. From there, it's handled.
A customer who’s called before gets a hello by name — "Thanks for calling, this is Oliver. Is this Mike?" He asks instead of assuming, so a wife calling from her husband’s phone just rolls into the conversation.
A quiet voice in your rep’s ear says who’s calling — a name, or "a new customer." Press one key, and the call is theirs. Nobody answers blind.
A buyer who leaves a number is a lead on the spot, already on the Playbook — even the 9pm caller is getting worked by morning. Parts calls and vendor calls go to the right person, not into your pile of leads.
After close, your team’s phones stay silent. Oliver answers every call, and the recaps wait for morning. Nobody gets buzzed at 2am, and no customer goes unanswered.
A flagged robocall gets blocked, period. It never buzzes a phone, and it never uses a minute of your plan.
A rep’s own voicemail can never swallow a customer — pressing a key is the proof a real person picked up. And a missed call never ends in a recording, because Oliver answers it.
Oliver answers the phone on the plans with AI calling. On the other plans, your store number still rings every phone — your people just do the answering.
What happens when someone books a visit.
Every visit shows up on your Calendar no matter who booked it. This section just explains the extra steps Oliver takes when he books one on your store line — what he promises the customer and who on your team gets the text.
A caller books a visit
Marcus calls the store line about the 2019 Ford F-150. Nobody on the floor can break away, so Oliver picks up — and by the end of the call, Marcus is booked for Thursday at 2:00, with the truck promised up front and waiting.
Marcus has it in writing
Before the call is even cold, the confirmation is on his phone:
His rep gets the text — and the job
Mike sold Marcus his last truck, so this one is Mike’s. His phone buzzes with the whole job in one text, and replying YES makes it his:
The rule behind it: When a customer books a visit, their own rep gets the text and the job is theirs. If the customer doesn't have a rep, Oliver texts one rep at a time — 7 minutes for the first, 5 minutes each after — and if it's still unclaimed, it comes straight to you. It keeps going until someone claims it. Requests made after closing wait until you open — unless a rep has 'Ring my cell after hours' turned on.
Coast keeps the visit warm
Marcus gets a reminder the day before and another two hours out — automatic, for every booked visit, no matter who set it up. And if he never makes it, a follow-up text goes out to grab a new time, and the missed visit goes up on your dashboard — a call to make, not a shrug.
The truck is out front before he pulls in
Mike pulls the F-150 up front and taps “It’s up front.” Marcus gets one last text before he arrives:
Every lead gets a game plan
the second it arrives.
Coast isn't a contact list with reminders — it's a working pipeline. What you're looking at below is the plan every lead runs, from first inquiry to sold. Tap a plan to see who handles each step.
See it for yourself — right now.
You just watched him work. Now poke him yourself — three ways, no account.
Text Oliver exactly like a customer would — ask about a car, watch it answer from real inventory.
Put in your number and talk to it live — interrupt it, grill it, try to trip it up.
Click through the actual system on a sample dealership — leads, the Playbook, deals, all of it.
Open the demo →Four plans. Pick the one that matches how you work today.
Every plan is the whole system. The tiers are just how much of the work Coast does itself.
What you get every month, plainly.
No fine print and no guessing. Every plan says its own allowance up top, and here is what happens if you ever get near the limit.
Get close to your monthly limit and Coast warns you in the app while everything keeps running. Hit it and the AI pauses instead of quietly spending your money — you decide whether to top up or wait for the monthly reset. Your own team’s texting and calling never stop either way.
Your plan covers a normal month. Bigger operation? Add more whenever you need it: another 200 minutes of calling, or another 500 texts, $59 each. Same AI, same quality — just more of it.
Add one whenever you want it. Nothing tops up on its own, and nothing runs your bill up behind your back.That's what one text sent after a customer says stop can cost — and cheap AI is exactly the kind that misses the stop. Coast runs the best AI available, goes quiet the second they say it, and tracks every opt-out automatically. These numbers never become your problem.
We accept leads from everywhere
you advertise.
Wherever you advertise, the leads land in Coast automatically — Coast reads the standard format (ADF/XML) every lead site sends.
If it sends an ADF/XML lead, Coast picks it up. No source left behind.
And it's not just the phone.
Back office, included.
Vehicle, fees, tax, tag and title — one out-the-door number in seconds, while the customer is still sitting with you. The rest of the back office is included with every plan: deals, costs, titles, and who owes what, all in one place.
- Live inventory & vehicle pages
- Out-the-door numbers + printable paperwork packets
- Money and operations in one view
You'll know a customer is unhappy before they post about it.
Oliver doesn’t just work the leads — he keeps whoever runs the store ahead of the day. Everything below lands on the manager’s dashboard or their own phone, on its own.
A customer who complains to Oliver on a call — or texts something angry to the store — becomes an "Unhappy customer" card at the top of your dashboard, above everything else, with their own words quoted. It stays there until you mark it handled.
The moment a texting customer asks about a trade-in value, a discount, or whether a car is still around, the manager you picked gets a text: "Oliver (our AI) needs a hand on Marcus — they’re asking about their trade-in." The rep is told a manager may be jumping in, so nobody doubles up.
A lead that comes in with no rep on it texts every manager an assign link — one tap from your phone and it’s somebody’s. Nobody has to notice; the text makes sure of it.
Before a booked visit, if the car the customer was promised still isn’t marked ready, a manager gets the text — with who has the job. And if that car sold in the meantime, you hear that too, before the customer is standing on your lot.
A customer who missed their visit goes up on the dashboard — "Missed Saturday 3:30, rebook today" — and stays in view for a week. A missed visit becomes a call to make, not a shrug.
Every morning there’s a written briefing waiting in the app: how yesterday actually went, who drove it, what needs attention, and a few concrete moves for today. Written by Oliver from your store’s real numbers — never a canned report.
Reps move on. Their customers don’t.
Every dealer has lived it: a rep walks out and takes a head full of deals with him. In Coast, the day a rep leaves is a handful of taps — and every customer knows who has them now.
Their whole book opens on one screen
Remove them from the team and every customer they owned is waiting in one list — live deals on top. Nothing moves on its own: every customer waits for your pick.
You hand the book off, your way
Give them all to one rep, split them across the team, or go one by one. Whoever takes a customer gets their scheduled follow-ups with them — flagged for a once-over before anything sends — and their upcoming booked visits move too.
The customer hears it from a person
Every active customer you hand over is told by text — from their new rep, sent on the same number they’ve been texting all along. No "please save our new contact info." It reads like this:
The dashboard won’t let it slide
Until the book is empty, a card stays up on the dashboard: how many customers are still waiting for a person. And a customer with an open complaint never gets the standard text — their new rep is told to reach out personally first.
Two more things dealers ask for by name.
Coast reads the store’s email inbox, and Oliver answers there too — fully on his own, or drafting the reply and texting your rep to approve it before it sends. You pick, per channel.
Every customer who bought from you is aging toward their next car. Coast watches the signs — years since the purchase, equity building up, a lease running out, repair bills stacking — and keeps a list of who’s worth a call this month.
The terms, plainly.
Questions dealers ask.
Is there a contract?
No. Month-to-month, cancel anytime, no setup fees — you're never locked in.
What happens if I hit my monthly AI allowance?
You get a heads-up at 90% of your allowance. Hit the limit and the AI simply pauses until you decide — add more, or wait for your monthly reset. No surprise charges, ever. And your team's own texting and calling never stop.
Is it even legal to have an AI texting and calling customers?
Yes — done right, and Coast does it right. Your texting number is registered with the carriers, consent is tracked, the AI says it's an AI, and it goes quiet the moment a customer says stop. All the upside, none of the headaches.
How does Oliver know who's calling?
The first time a caller tells Oliver their name, it goes on their file automatically. A rep who lives on their cell can save it too — after a call, they get a one-line text, and replying with the caller's name saves it. And Oliver never guesses: if a number might belong to two people, he treats the caller as brand new instead of greeting the wrong person by name.
Do I have to replace my current DMS?
No — nothing gets ripped out on day one. Coast runs happily alongside whatever you use today. It takes over your leads and follow-up immediately, and as the back office grows you can hand it more of the job whenever you're ready.
How long does setup take?
You're inside Coast the moment you create your account — no onboarding call, no waiting. Sync your inventory, point your lead sources at Coast, and most lots are done in one sitting.
Can I bring my contacts from my old CRM?
Not yet — on purpose. Coast follows up on every lead it holds, so dumping years of old contacts into a live pipeline would bury your reps in noise. Coast starts with the leads that come in from day one.
Do I own my data?
Yes. Your contacts, inventory, and deal records are yours — export them anytime.
How do I get help?
A direct line to a real person, right inside Coast — not a ticket queue.
Is my data secure?
Yes. Coast runs on the same enterprise cloud that powers much of the internet, your data is encrypted both in transit and at rest, and continuous backups mean we can restore to any point in time. Every dealership's data is walled off from everyone else's — and it stays yours, exportable anytime.
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